Madeira Mata Viva

The Brasil Mata Viva Programme is a sustainable development programme that, through the application of its methodology in the Madeira Mata Viva Project, generates credits known as Sustainability Credit Units (UCSVTBMV). 

The commercialisation of these credits allows the implementation of Local Development Poles, key factors of the economic model for the sustainable use of land and its natural resources, making the Brasil Mata Viva Program a viable alternative for regions that are characterised by rural occupation, primary production activity and reminiscent forest with varying degrees of anthropogenic change. 

The Madeira Mata Viva Project is located in the southeast of the state of Amazonas, where the participating properties are located, on both the right and left bank of the Madeira River, with the State of Pará as its Southern border. The region is made up of the municipalities of Apuí, Borba, Canutama, Careiro, Humaitá, Manicoré, Nova Aripuanã, Tapauá, all within Amazonas and the city of Porto Velho in the state of Rondônia.

The project is made up of 42 properties in 182,297 hectares, that altogether generate 193,249,175 UCSVTBMV. The activities currently undertaken include: grain production, dairy and beef cattle farming. With expected investments in the Madeira Mata Viva Local Production and Support Units, it is expected that at least 431 direct jobs will be created, with the introduction or improvement of the following activities: equipment leasing, grain production, storage and processing, dairy and beef cattle farming, pig farming, poultry farming, aquaculture, exotic species reforestation, wood treatment, feed mills and a thermal power plant.

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News coverage:
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Project Details

Project type:
Humaitá, AM Brazil
Project developer(s) or entities involved:

The BMV Program was conceived through the collaboration of people, institutions and rural communities searching for sustainability standard that would consistently align environmental, social and economic factors and result in a sustainable action plan in their area of influence, focusing on valuing the work of men living in the rural areas.

It is an alternative solution for the hunger and inequality that are most commonly associated with the reduction of environmental problems that humanity has experienced of late, as it proposes development of regions that have significant portions of their areas dedicated to productive rural properties and forests.
The BMV entails the structuring of Development Centers consisting of rural units that are made up in part by preserved forests and in part by agricultural and livestock production. Also included with the Center are the Local Development Poles, which include factory, infrastructure, and services units that altogether complete the structure necessary for economic and social development of the areas of influence of the Program.
All rural units involved in productive activities will be affected through investments in technology and owners or inhabitants’ qualification, resulting in augmented productivity, substantial increase in production and improved product quality, focusing on food security, delivering products that are traceable and in environmental compliance. Always respecting the environmental, economic and social development tripod.
The Program is governed by an internationally recognized methodology known as BMV Standard, which determines the rules, procedures and methods to be followed in its application.


Project status:
Contact details:

Project Developer(s):  IMEI Consultoria

 Contact Details: Alessandra Simiema
                Phone:  +55 62 39237900
                FAX: +55 62 39237904


Project size:
18,229,730 hectares
Total actual emissions reductions:
193,249,175 tCO2e
Estimated annual emissions reductions:
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Official project start date:
Standard(s) and project area certifications:
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Crediting period:
Seeking additional support from:
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Official tenure and land-use rights on the project site(s):
Individual farmers/private landowners
Co-benefits of the project to people or ecosystems:
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More about the project's co-benefits:
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Drivers of deforestation or forest degradation in the project area:
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Project activities that address deforestation or forest degradation:
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Forest/land cover type:
Amazon Rainforest
Tenure and use rights:
Individual farmers/private landowners
Species planting mix:
Native and exotic plantings: less than 50% native
Verification status:
TÜV Rheinland
Credit status: