12 September 2013
Microsoft, once the big, bad and bullying tech giant, has reinvented itself in recent years as a more progressive company executing impressive work on social enterprise and environmental issues. The company’s carbon neutrality strategy, which launched last year, is starting to show results in part because of investments in carbon offsets. Add to that Microsoft’s progress on biodiversity, leveraging technology for health care and an attempt to boost youth employment and technical skills, and the company has developed a strong corporate social responsibility program that is part philanthropy, part employee-driven and also pays heed to environmental stewardship.
Microsoft’s carbon strategy started with an internal accounting system the company’s finance department charged to each business unit. Those fees were deposited into a central fund from which Microsoft could then invest in clean energy or carbon offset projects.
Read more from the Triple Pundit here.