Japanese Beauty Company Kao Announces No Deforestation Commitment

22 July 2014

Japanese consumer goods giant Kao Corporation has become the first major consumer company based in Asia to promise to remove forest destruction from its products.

Although this commitment will not be enforced until 2020, Kao has pledged to purchase raw materials including palm oil and pulp fibres following a zero deforestation policy.

A recent update to its guidelines for sustainable procurement of raw materials as published on its website, stated: “We will not purchase palm oil that contributes to development of any high conservation value forests, high carbon stock forests or peat lands, regardless of the depth.”

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