31 October 2013
For the first time in Olympic and Paralympic Games history, Sochi 2014 will have a carbon neutral footprint associated with the travel of athletes, spectators and media from all over the world travelling to Russia for the Olympic and Paralympics Winter Games, between February and March, 2014. In addition to its commitment to mitigate the direct carbon footprint of the Sochi 2014 Organizing Committee, Worldwide Olympic Partner The Dow Chemical Company (NYSE: DOW) will take a step further and enable the offsetting of the estimated travel-related greenhouse gas (GHG) emissions.
Dow's initiative, announced today at the International Olympic Committee's (IOC) World Conference on Sport & Environment, in Sochi, represents a significant step forward in terms of sustainability for one of the world's main sporting event. Through the groundbreaking "Sustainable Future" program, the Official Chemistry Company of the Olympic Games is implementing energy efficient and low-carbon technologies in the areas of infrastructure, industry and agriculture throughout the Russian Federation to mitigate Sochi 2014's direct carbon footprint -- which already includes the estimated footprint related to air travel and accommodations of the athletes, volunteers and the staff of the Organizing Committee.
Read more from the Wall Street Journal here.