Deforestation is not fashionable: New pledges by clothing companies

30 October 2014

Several more clothing companies have committed to eliminate fiber produced via destruction of endangered forests, adding momentum to a zero deforestation movement within the fashion sector, argues a new report published by Canopy, an environmental non-profit. 

This week Canopy announced Levi Strauss & Co., Marks & Spencer, Aritzia, ASOS, Under the Canopy, and Portico have joined its Fashion Loved by Forest initiative, which includes a commitment to source clothing fiber that doesn't come via conversion of old-growth and high conservation value forests. Canopy says more than 25 companies, representing over $75 billion in annual sales, have now joined the initiative. 

“The largest and most iconic clothing brands on earth are sending clear signals that are growing in strength and conviction: no more ancient and endangered forest fibre in our fashions,” said Nicole Rycroft, Executive Director of Canopy, in a statement. “Systemic change in fibre sourcing is becoming unavoidable.” 

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