14 November 2013
The Barrionuevo family created Empresa Brasileira de Conservacao de Florestas (EBCF) in 2009 with the goal of conserving the rainforests of Brazil. EBCF is not a foundation, nor is it an NGO; instead, EBCF is a private company led by Leonardo Barrionuevo. Barrionuevo, who currently serves as president, describes EBCF as, “a private company that works on rainforest conservation and poverty reduction saving the Amazon from deforestation and degradation. EBCF aims to transform 1 million hectares of private forests into conservation unit and a mosaic of Private Reserves for Sustainable Development (RPDS).”
As a private company, EBCF takes a non-traditional approach to forest conservation, operating on a business model that "is directed so that revenues resulting from sponsorship and other activities enable the long-term transition to a self-sustaining model that focuses on generating income from non-timber forest management activities."
Read more from Mother Nature Network here.